Inspired by the Past, Designed for the Future
Project
Broadway East
Client
Berkeley Group
Location
Bethnal Green
Type
Mixed-Use Scheme
555 Homes, Commercial and Retail Spaces
Expertise
Spatial, Brand, Digital, Print, Campaign, Strategy, Wayfinding
Broadway East transforms a beloved landmark into 555 canal-side homes in the creative heart of the capital. On the edge of Broadway Market, architects RSHP have reimagined the iconic gasholders with bold architecture, exceptional facilities, and panoramic views. With the canal, market, and vibrant culture just moments away, Broadway East is set to become one of London’s most desirable addresses.
East London has long been a hub for creativity, home to artists and makers who shape its unique identity. In collaboration with renowned printmaker Jeanette Barnes, we created a series of distinctive abstract prints inspired by the gas holders, which became a core element of the brand.
