Every Stay Perfectly On-Point
Project
On Hotel
Client
Strawberry Star Group
Location
Luton
Type
200 Bedroom 4 Star Hotel
Expertise
Brand, Campaign, Spatial, Wayfinding
Located in the vibrant LU2ON neighbourhood near Luton Airport, ON Hotel offers elegant interiors, seamless service, and exceptional on-site amenities. With on-call service and on-trend interiors, each room is designed to provide guests with comfort and style, ensuring a memorable stay. Perfect for travellers seeking convenience, comfort, and a touch of luxury, all under one roof.
We played with the language of “on”, on-call, on-trend, on-point, to build a brand that feels current and elevated. Using luxe materials and die-cut shapes, the identity reflects the hotel’s attention to detail and its place within the wider LU2ON masterplan, a bold, connected new neighbourhood.
