Chelsea's Most Elevated Address
Project
Tower East
Client
CK Hutchison Holdings Limited
Location
Chelsea
Type
40 Homes
Expertise
Brand, Digital, Print, Campaign
Rising 25 storeys above the River Thames, Tower East marks the latest chapter in the Chelsea Waterfront masterplan. Designed by internationally renowned architect Sir Terry Farrell, this elegant tower offers panoramic river views and unrivalled access to both Chelsea and central London. Set within a beautifully landscaped riverside setting, it combines the prestige of its Royal Borough location with the vibrant energy of the capital.
To capture the spirit of Tower East, we created Zara, a fictional resident who embodies the confidence and individuality of the modern Chelsea girl. Styled like a Vogue editorial, the fashion-led campaign explores the development through her eyes, blending quiet luxury with aspirational, intimate moments.
